Privacy policy

Last updated: May 29, 2026

This Privacy Policy describes how Plaisir & Chasteté (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase on plaisir-chastete.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit to us directly through our Services may include:

• Contact details including your name, address, phone number and e-mail address.
• Order information including your name, billing address, shipping address, payment confirmation, e-mail address and phone number.
• Account information including your username, password, security questions and other information used to ensure account security.
• Customer service information including information you choose to include in communications with us, for example when sending a message through the Services.

Certain features of the Services may require you to directly provide us with certain information about yourself. Failure to provide this information may prevent you from using or accessing those features.

What Information Do We Collect About Your Use?

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do so, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address and other information about your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processing organisations, which collect payment information (e.g. bank account, credit or debit card and billing address information) to process your payment in order to fulfil your orders and provide you with the products or services you have requested, in order to perform the contract we have entered into with you.
• When you visit our Site, open or click on e-mails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also refer to the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform the contract we have entered into with you, including to process your payments, fulfil your orders, send you notifications relating to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In that case, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by e-mail, SMS or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6(1)(f) of the GDPR.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Art. 6(1)(f) of the GDPR.

Communicating with You and Improving the Services. We use your personal information to provide customer service and improve our Services. This is in our legitimate interest in order to ensure our responsiveness, provide you with effective services and maintain our business relationship with you, in accordance with Art. 6(1)(f) of the GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use to operate our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including to remember your actions and preferences), to carry out analytics and better understand user interaction with the Services (in our legitimate interest of administering, improving and optimising the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products and advertisements on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to configure your browser to delete or reject Cookies through your browser controls. Please bear in mind that removing or blocking Cookies may negatively impact your user experience and may cause some Services to not function as intended, including certain features and general functionality, or to become unavailable. Furthermore, blocking Cookies may not fully prevent the way in which we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legitimate purposes and other reasons subject to this Privacy Policy. This may include:

• Vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, order processing and shipping).
• Business and marketing partners to provide you with services and send you advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct us to disclose, or otherwise consent to our disclosure of, certain information to third parties, such as to ship products to you or through your use of social media widgets or sign-in integrations, with your consent.
• With our affiliates or within our group of companies, in our legitimate interest of running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or third parties.

We disclose the following categories of personal and sensitive information about users for the purposes described above in the sections "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of carrying out advertising and marketing activities, as set out below.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on how we or any third party may use it. Our inclusion of such links does not, in itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure during transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access / know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to deletion: You may have the right to request that we delete the personal information we hold about you.
• Right to correction: You may have the right to request that we correct the personal information we hold about you.
• Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale, sharing or targeted advertising: You may have the right to ask us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising", as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
• Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to appeal: You may have the right to appeal our decision if we decline to process your request. You may do so by responding directly to our refusal.
• Managing communication preferences: We may send you promotional e-mails which you can opt out of receiving at any time by using the unsubscribe option displayed in our e-mails. If you unsubscribe, we may continue to send you non-promotional e-mails, such as those relating to your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your e-mail address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, a list of data protection supervisory authorities can be found here.

International Users

Please note that we may transfer, store and process your personal information outside of the country in which you live. Your personal information is also processed by employees and by third-party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent agreement issued by the relevant UK authority, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or e-mail us at contact@plaisir-chastete.com.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller of your personal information.